Case Study: Leading Luxury Goods Retailer achieves global, omni-channel customer recognition with Precisely

Luxury brands focus on quality of customer data, as globetrotting buyers expect to be known wherever they go

Leading Luxury Goods Retailer, a multi-brand company managing more than 15 luxury brands and operating in 120+ countries, needed to improve the quality and consistency of customer information to deliver a seamless omni-channel experience. The retailer’s program to align Salesforce CRM, POS and in-store clienteling into a single customer view required better data cleansing, global address verification and governance — capabilities they sought from Precisely’s Spectrum platform.

Precisely implemented Spectrum modules (Data Quality Connectors, Global Addressing, Data Stewardship and related Spectrum components) to validate and cleanse data in real time and via batch processes, align CRM and ERP records, and verify international addresses, emails and phone numbers. As a result, the retailer created a reliable single-customer view, captured approximately 20 new customer attributes that were shared across brands, improved cross-channel customer recognition (retail and online), and established a scalable data-governance foundation to support accelerated digital revenue growth.