Case Study: Leading Telecommunications Company Based in Latin America monetizes consumer location data at scale with Precisely

Leading Telecommunications Company Based in Latin America - Customer Case Study

Leading Telecommunications Company Based in Latin America sought to turn its vast repository of mobile-phone location pings into a data‑monetization business (the CEO targeted 40% of revenue from this effort). The company needed to enrich raw location data with addresses, points of interest and demographic context and to analyze massive volumes of records; after due diligence it selected Precisely (including Spectrum Spatial for Big Data and Spectrum Geocoding for Big Data) for its datasets and scalable geospatial software.

Precisely implemented Spectrum Spatial for Big Data and Spectrum Geocoding for Big Data, and integrated CAMEO Segmentation plus the World Points of Interest - Premium dataset to map pings to addresses, build home‑vs‑work tables, and add demographic and POI context. The solution processes between 1 billion and 4 billion records every 20 minutes, enables AI analysis without costly ETL/cleansing, lets the telecom begin monetizing subscriber insights for advertisers and transit customers, and helps optimize operations (for example, 5G antenna placement), positioning the company to pursue its revenue goals.