Case Study: Leading real estate data visualization company boosts home-buyer engagement and site time with Precisely

Leading Real Estate Company - Customer Case Study

Leading Real Estate Company, a turnkey data visualization provider for real estate, needed to move beyond zip-code–level charts to deliver neighborhood-level insights that home buyers and brokers actually use. To avoid burdening customers with licensing and data management, the company partnered with Precisely to license boundary and demographic datasets (Neighborhood Boundaries, School Boundaries, Context Demographics, Census Boundary Bundle) and embed-ready visualizations.

Using Precisely’s boundary and demographic data, Leading Real Estate Company implemented map-based visualizations and an API/ embed workflow that customers can plug into their sites. The Precisely-driven solution raised user hover rates on map displays by 80% versus bar charts and increased time on site by up to 40%, helping smaller brokers boost engagement, generate more property tours, and win new customers.