Case Study: Leading Media Subscription Company achieves accurate, reliable campaign management and increased subscription revenue with Precisely Managed Services

Leading Media Subscription Company - Customer Case Study

Leading Media Subscription Company, a multi-billion dollar U.S. broadcaster serving over 25 million subscribers via satellite radio and the Internet, engaged Precisely to support a data governance initiative as it replaced its core marketing platform. Facing the imperative of “No Customer Left Behind,” the company needed 24x7x365 data operations to ensure accurate, consistent and reliable marketing data, mitigate reputation and financial risk, improve retention, and maintain campaign effectiveness.

Precisely delivered Managed Services—implementing 1,200 end-to-end controls in five months, providing Tier 1/2 support across the BI stack, and creating continuous controls and dashboards across the NextGen marketing platform. Within three months Precisely helped identify and remediate critical data errors (incorrect plan start dates, missing customer data, duplicate contacts, balancing issues), ensured correct offers reached the right customers and third‑party SLAs were met, and produced measurable ROI through reduced marketing spend and improved subscription revenue while freeing the company to focus on core activities.