Case Study: Leading Midwestern Insurance Company achieves unified customer records and drives retail and commercial growth with Precisely Customer 360° View

Leading insurer set for retail and commercial growth with complete, consolidated customer records

Leading Midwestern Insurance Company, a regional insurer serving customers across more than ten Midwestern and Eastern states, faced limits from a legacy master data management system as it pushed to grow commercial business alongside retail. The lack of a single customer view, poor data quality, missing demographic/geographic details and agents’ inability to see full customer coverage undermined marketing, cross-sell and pricing efforts. The insurer engaged Precisely, deploying solutions including Precisely Customer 360° View and data assets such as the Precisely National Consumer Database and World Points of Interest - Premium.

Precisely implemented Customer 360° View along with Spectrum Data Quality, Spectrum Spatial and consumer data enrichment to cleanse, match and geo-enrich records, achieving a better than 97% successful match rate and delivering a de-duplicated single view for about 90% of customers initially — rising to more than 99% after tuning. The consolidated, enriched customer profiles improved analytics and direct-marketing effectiveness, enabled targeted pricing and bundled offers, helped agents identify cross-sell opportunities, and established a stronger data foundation for further modernization and growth.