Case Study: Top 10 North American Bank achieves branch transformation and sales growth with Precisely

Large bank uses Precisely location-based data and analytics for branch transformation and sales growth

Top 10 North American Bank, with more than 1,000 locations, faced ad-hoc branch placement, closure and renovation decisions and lacked consistent analytics to optimize product mix and sales targets. The bank engaged Precisely and its location-based data and analytics — including Spectrum, Demand Insight Financial and demographic datasets — to upgrade its location intelligence and decision-making capabilities.

Precisely built a Spectrum data‑mart (36 months of customer history) feeding Spectrum Spatial Insight, WinSITE and PERFORM.360, plus Demographics and Demand Insight Financial to forecast demand and simulate branch moves. The solution let the bank evaluate revenue opportunity for more than 15,000 potential locations, identify branch closures with minimal revenue impact, replace manual spreadsheet processes, increase the share of branches hitting tailored revenue targets and improve forecasting, BI and staff morale.