Case Study: Keller Williams achieves technology transformation and market-leading, hyper-local property search with Precisely

Keller Williams - Customer Case Study

Keller Williams, the world’s largest residential real estate company by agent count, faced a strategic challenge: transform into a technology company that empowers agents and consumers with personalized, data-driven home search and transaction tools. To build a market-leading consumer experience for its Command CRM and the KW Home Search App, Keller Williams needed comprehensive, accurate location and property data at scale — so it selected Precisely as a key data partner.

Precisely delivered extensive location-intelligence datasets (including Property Attributes, GroundView, Census Boundary Bundle, School Boundaries, Neighborhood Boundaries, Estimates and Projections, and Context School Rankings) that Keller Williams merged with its own data to power Command and the KW Home Search App. With Precisely’s Property Attributes covering over 150 million U.S. residential lots and compatible boundary and school datasets, Keller Williams improved MLS data cleansing (compare/correct/de-duplicate), enabled hyper-local search and consistent comparisons across tens of millions of properties, and strengthened agent decision support and consumer search results.

Keller Williams

Kit Edwards

Director of Data Analytics