Case Study: Jenius Bank achieves next-generation personalized, frictionless customer experiences with Precisely

How Personalization in Banking is Driving Next-generation Customer Experiences

Jenius Bank, a new U.S. digital bank, faced the challenge of delivering next‑generation, personalized customer experiences while its data and communications lived in silos. Working with Precisely, Jenius aimed to unify data, CRM and channel communications so it could reduce customer friction, deliver consistent omnichannel messaging, and give service agents the context they need to resolve inquiries quickly.

Precisely implemented an integrated, real‑time engagement/enterprise communications platform to link data, communications and CRM, enabling next‑best‑action personalization and better agent visibility. Although Jenius had not launched at press time, Precisely’s solution is intended to drive measurable improvements in NPS, engagement and repurchase likelihood (research shows 94% of customers with low‑effort CX are more likely to repurchase), shorten the typical 90‑day turnaround for communication changes, remove operational silos, and strengthen governance and auditability.

Jenius Bank

Andrew Harris

Head of Product