Case Study: Major Auto Manufacturing Company achieves digital transformation and e-commerce growth with Precisely (EnterWorks PIM)

How leaders in the automotive industry leverage EnterWorks PIM to ensure data quality, meet industry standards, and provide a differentiated customer experience

Major Auto Manufacturing Company faced a digital transformation challenge: customers and partners demanded rich, consistent product content and the company needed to meet industry standards like PIES and ACES. With more than 17,000 part numbers and 4,000 catalog products trapped in static files and no centralized system, the manufacturer selected Precisely’s EnterWorks PIM and MDM to build a scalable content and data management strategy.

Precisely implemented EnterWorks PIM/MDM with digital asset management, workflow, syndication and catalog plugins while the manufacturer added a data analyst to clean and govern content. The deployment centralized and standardized product data (covering 17,000+ part numbers and 4,000 catalog items), improved data quality and standards compliance, enabled faceted website navigation and e-commerce growth, and set the company up to extend content services via a cloud-based Content Data Network — outcomes the customer attributed to Precisely’s EnterWorks capabilities and support.