Case Study: Graco achieves business agility and centralized product information with Precisely EnterWorks MDM

Graco Implements Precisely EnterWorks MDM for Business Agility and Efficiency

Graco, a global manufacturer of pumps and spray equipment with about 3,500 employees and customers in over 100 countries, faced fragmented and inconsistent product information spread across spreadsheets and documents. Needing a centralized Product Information Management system to support a new website launch in 2018 and to automate internal processes, Graco engaged Precisely and deployed Precisely EnterWorks as its MDM/PIM solution.

Precisely implemented EnterWorks as a single product-content repository with workflow, validation rules, syndication, globalization/translation support, and publishing/portal integration. The solution powered Graco’s 2018 website, automated data feeds to trading partners like Home Depot, Menards, Lowe’s and Amazon, simplified online product selection with faceted search and tags, and enabled Graco to expand assortment without increasing headcount while streamlining distributor portal and global marketing workflows.

Graco