Case Study: Global Media and Technology Company achieves faster, more accurate 360-degree customer insights with Precisely Data360 Analyze

Global Media and Technology Company - Customer Case Study

Global Media and Technology Company, a telco, struggled with a complex systems environment (CRM, billing, network and inventory) that made comprehensive network analysis and consistent 360-degree customer views slow and error-prone. Creating custom customer views took about five days, ETL transparency was poor which caused data inaccuracies, and maintaining multi‑phase Informatica jobs required 4+ operators nightly. The company engaged Precisely (using Data360 Analyze) to address these issues.

Precisely implemented Data360 Analyze to build flexible, account-level data marts, simplify the data stack, and replace limited-scope commissioning processes with repeatable, reliable pipelines. As a result, business users receive more accurate data in minutes instead of days, ETL is easier to manage with reduced overnight operator burden, IT overhead has declined, and previously buried business insights are now visible—enabling faster, better decisions.