Case Study: Global Provider of Human Capital Management Solutions achieves rapid, accurate geocoding and data monetization with Precisely Spectrum Geocoding for Big Data

Global HCM leader adopts geocoding to help monetize customer data

Global Provider of Human Capital Management Solutions, a leading cloud-based payroll, benefits and HR services provider, wanted to monetize its aggregated, anonymized payroll and HR data by matching records to precise geographic locations for demographic intelligence. Early geocoding efforts suffered from poor accuracy, scalability limits and cumbersome standalone workflows, so the company engaged Precisely and its Spectrum Geocoding for Big Data to pilot a more rigorous, scalable approach.

Precisely ran several million customer files through Spectrum Geocoding for Big Data and, using Precisely Professional Services to embed the solution into the company’s Apache Hadoop environment, delivered high match rates, corrected address data and assigned persistent PreciselyID identifiers — all with an implementation that took less than a day. The in‑Hadoop deployment simplified workflows versus ETL, enabled fast, phone‑supported updates, powered a new geocoding‑enhanced product for customers, and positioned the HCM provider to convert its data into multiple high‑value revenue streams.