Case Study: Fender Musical Instruments Corporation accelerates product launches and centralizes 100,000+ digital assets with Precisely EnterWorks

Fender Rocks Product Content with Precisely EnterWorks

Fender Musical Instruments Corporation faced inconsistent, scattered and outdated product information across thousands of SKUs and 100,000+ digital assets that left the company losing authorship of legacy product data and struggling to deliver a consistent, customer‑centric ecommerce experience. To address this, Fender selected Precisely’s EnterWorks PIM and MDM solution to provide a single, governed source of product and asset information.

Precisely implemented EnterWorks as a cloud deployment (live in 30 days), integrated with Demandware/Salesforce Commerce, and rolled it out in 20+ countries to manage 100,000+ assets and multiple catalogs. The Precisely solution sped and automated product launches, shortened time‑to‑market through centralized image/data delivery, enabled archiving of legacy items while redirecting customers to active products (boosting direct sales), and became Fender’s most comprehensive product data repository adopted by hundreds of users.

Fender Musical Instruments Corporation

Michael Spandau

CIO and SVP for Global IT