Case Study: Fender Musical Instruments streamlines global product data management with Precisely EnterWorks

Fender Musical Instruments deploys Precisely EnterWorks in 30 days to manage 100,000+ digital assets

Fender Musical Instruments Corporation, a global manufacturer of musical instruments, faced significant challenges due to an outdated product information database. This system led to inconsistent and poor-quality data across their many products and channels. A major issue was that discontinued "legacy" products were often documented incorrectly by non-Fender sources, distancing the company from its own brand history and hindering its goal of a customer-centric experience. To support its expanding ecommerce presence and global reach, Fender needed a new, flexible system to master and govern its product information and digital assets.

Fender implemented the Precisely EnterWorks™ software PIM and MDM solution, which was deployed in just weeks. This system provided a single view to manage all core product data, imagery, and documents, syndicating content to global e-commerce platforms. The results included automated product launches, a shorter time-to-market, and the ability to continually enrich data. Precisely's solution also allowed Fender to effectively manage legacy products and guide consumers to active items, increasing direct sales. This implementation created the most comprehensive collection of product data in Fender's history, enabling a enriched global consumer experience.

Fender Musical Instruments Corporation