Case Study: Leading Producer of Large-Format Art and Digital Graphics achieves a single, validated customer view and more cost‑effective direct-mail marketing with Precisely

Digital Graphics Innovator Uses Location Data to Gain a Picture-Perfect Single Customer View

Leading Producer of Large Format Art and Digital Graphics faced fragmented customer records from sales through third‑party retailers, resulting in many duplicate, incomplete, or inaccurate addresses that blocked efforts to measure lifetime value and find new prospects. The company engaged Precisely and its Spectrum solution to consolidate, validate and standardize disparate customer data ahead of a targeted direct‑mail campaign.

Precisely used Spectrum to clean and merge records, validate and standardize addresses, and enrich the customer database so the company gained a true single view of each buyer. As a result, the Leading Producer of Large Format Art and Digital Graphics could overlay demographic data to identify prospects and run more cost‑effective, precisely targeted direct‑mail and lead‑generation programs, reducing wasteful sends and improving marketing ROI.