Case Study: Blue Shield of California simplifies plan selection and boosts enrollment intent with Precisely EngageOne Video

Blue Shield of California - Customer Case Study

Blue Shield of California, a nonprofit health insurer serving 4 million members, faced the challenge of making complex plan information easy to understand while cutting the high costs and poor experience of bulky printed booklets. To modernize enrollment outreach, Blue Shield of California engaged Precisely and its EngageOne Video service to create interactive, branded videos for client organizations.

Precisely’s services team delivered tailored EngageOne Video experiences in under three months that let viewers skip to relevant sections, compare plans side-by-side, and access plan documents or find a doctor. The campaign drove measurable results: 73% of viewers said they were likely to choose a Blue Shield plan after watching, 83% rated the videos 4–5 stars, viewers watched nearly four minutes on average (about 40% rewatched), and client print costs fell by up to 80%; Precisely’s analytics also enabled quick content optimizations.

Blue Shield of California

Elizabeth Scarborough

Senior Marketing Manager