Case Study: Top-25 Regional Bank achieves a branded digital customer experience and rapid market launch with Precisely

A top-25 regional bank establishes a branded customer experience for its digital bank

Top-25 Regional Bank engaged Precisely to build a fully digital, branded customer experience for a new digital-only bank. Facing a six-month deadline to stand up a de novo digital-first bank integrated with a new core, the bank needed to fully digitize all customer communications, honor electronic delivery preferences, and retain flexibility to change products, positioning, and experience quickly; Precisely delivered this work using EngageOne RapidCX.

Precisely implemented a single platform with EngageOne RapidCX that delivered a full library of online, email, and SMS communications, multiple APIs for presentment, alerts and personalization, and on-demand one-to-one and one-to-many capabilities, while enabling content management and enterprise self-service for 430+ users. The solution established a consistent brand across channels, reduced time-to-market (supporting progress toward the initial $1M deposit target), and improved email remediation to achieve a bounce rate under 1%, with enhanced delivery tracking, audit traceability and governance.