Case Study: Klarna boosts lead generation with Precis Digital

Klarna - Customer Case Study

Klarna, a fast-growing provider of smooth payment solutions for online retailers and consumers, turned to Precis Digital to improve the performance of its search advertising for smart payment systems. The challenge was to generate more leads more efficiently and support its ambition to become a global leader.

Precis Digital implemented a full restructure of Klarna’s search advertising, moving markets into a more granular account structure and continuously A/B-testing landing pages, banners, search terms, and Google features. This helped Precis Digital boost monthly lead generation by 500%, reduce cost per lead by 80%, and increase CTR by 86%, significantly improving lead profitability.

Klarna

Helen Von Bahr

Senior manager, Digital Channels