Case Study: OpenTable boosts engagement and reach with PR Newswire multimedia distribution

OpenTable boosts image views by 200% with PR Newswire

OpenTable, a leading online restaurant reservation service, sought to engage a new audience of travelers with compelling summer-themed content. Their challenge was to stand out in a crowded market by demonstrating their utility for trip planning and showcasing local restaurant knowledge in a unique, mobile-friendly format. They partnered with PR Newswire on a news release and multimedia distribution campaign.

PR Newswire's solution involved distributing OpenTable's #SavorTheRoad campaign materials, including six regional infographics, via a multichannel network and an optimized gallery template to highlight the visuals. This approach made the assets easily accessible to journalists and audiences. The results included significant organic media pickup, over 9,500 image views (outperforming other listicle releases by 200%), and engagement in the 98th percentile for the industry. The campaign's visual focus also garnered unexpected international coverage, notably in Japan.

OpenTable