Case Study: UserTesting boosts customer engagement with Powtoon

How UserTesting Enhances Customer Engagement with Powtoon

UserTesting, a leader in experience research and insights, needed a better way to keep customers engaged with its training materials. The Education Services team had been relying on static slide decks and Camtasia-recorded walkthroughs, but these formats lacked visual appeal and interactivity, making it harder to hold attention and deliver effective learning experiences. To address this, UserTesting turned to Powtoon.

With Powtoon, UserTesting created branded, animated videos using customizable templates, AI voiceovers, props, and text-to-speech features to speed production and keep content polished and consistent. The team has created 220+ videos so far, achieved a 74.5% engagement rate, and generated 6,668 video views in 2024, while also producing 7 to 10 videos per month across UserTesting University, knowledge base articles, and the UserTesting platform.

UserTesting

Amanda Stalker

Content Manager