Case Study: Salesforce achieves 57 quality hires and 96% retention with PowerToFly dedicated hiring events

Salesforce makes 57 hires with PowerToFly and 96% retain after 7 years

Salesforce faced a challenge in hiring mid-to-senior talent across Go To Market and Technology roles as it transitioned to a hub-based workforce model in specific cities. They had high application volume but struggled to find qualified, diverse candidates willing to work from their hubs in San Francisco, Atlanta, and Toronto. To solve this, they partnered with PowerToFly.

PowerToFly implemented a solution centered around running eight dedicated hiring events featuring Salesforce's own diverse engineering leaders. This approach provided candidates with transparent, firsthand perspectives on working at the company. The partnership resulted in 57 quality hires, with an average of 7 hires made within 8 weeks of each event. The long-term impact was significant, with a 96% retention rate after 7 years and 26% of those hires being promoted. PowerToFly also helped Salesforce achieve an average 28% brand lift among event attendees.

Salesforce