Case Study: Edmunds.com Boosts Email ROI 8X with PowerInbox DynamicMail

Edmunds.com - Customer Case Study

Edmunds.com, a major car shopping website serving nearly 18 million monthly visitors, wanted to improve the performance of its long-running email marketing program. The challenge was to make emails more engaging and personalized by adding video, mobile-specific content, and real-time dynamic personalization. PowerInbox’s DynamicMail was used to help address these goals.

Using PowerInbox’s DynamicMail, Edmunds.com embedded autoplay video, added dynamic scrolling content tailored to user click history, and enabled device detection with deep linking into its mobile app. The results were strong: click-through rates increased by more than 30%, and ROI reached 8x the cost of the solution, with improvements growing over the first three months as the team optimized its campaigns.

Edmunds.com

John Ken

Director, Customer Retention