Case Study: Twitter achieves faster developer onboarding and grows its developer ecosystem with Postman

Twitter Grows Its Developer Ecosystem with Postman and the Postman API Network

Twitter’s Developer Relations (DevRel) team at Twitter needed to dramatically shorten the “time to Hello, World!”—the time it takes a developer to sign up and make their first successful API request—because static docs, scattered code samples, and cURL-based workflows made onboarding slow and fragmented. To centralize onboarding, education, and exploration, Twitter adopted the Postman API Platform, leveraging Postman Collections, the Postman API Network, pre-request scripts, mock servers and OpenAPI specs to give developers an interactive, easy-to-use experience.

Using Postman, Twitter published ready-to-run Collections (Labs, v2 API, Ads) with “Run in Postman” buttons, ran live walkthroughs, and prototyped features inside Postman for high-quality user feedback. Postman helped about half of new users achieve faster time-to-value, increased API discovery and usage, and enabled the team to shrink feature development cycles from months to three-week sprints; Postman has become Twitter’s standard tool for API collaboration and onboarding.

Twitter

Daniele Bernardi

Staff Partner Engineer, Developer Relations