Case Study: Gainsight builds thought leadership and scales employee advocacy with PostBeyond

How Gainsight Harnesses The Power of Employee Advocacy to Build Thought Leadership

Gainsight, a 700+ employee leader in Customer Success, wanted to build thought leadership by mobilizing employees to amplify company content, but their pilot tool proved time-consuming for the lone program manager, clunky for users, and limited to vanity metrics that didn’t show funnel conversion. Launching during COVID added the challenge of promoting adoption remotely and on a tight budget, so they needed a scalable, intuitive solution that wouldn’t monopolize internal resources.

They implemented PostBeyond with hands-on support from a Customer Success Manager, ran targeted trainings, and provided multiple help channels—resulting in an easy-to-manage program (about one hour/week for the manager) with deep funnel analytics. In five months the program generated 2,700+ shares, 1.3M+ potential reach, 22,000+ interactions, $140,000+ earned media value, 30%+ above industry adoption, and 6,500+ website visitors, helping inform content strategy and drive measurable ROI.

Gainsight

Saphiya Hindeyeh

Digital Communications Manager