Case Study: Freedom First Credit Union saves over $225,000 annually with Posh AI

Freedom First’s AI bot Ginny manages over 25,000 calls a month and saves the company over $225,000 in third-party costs every year

Freedom First Credit Union, a financial institution with a mission to help its community thrive, faced challenges with its legacy bank-by-phone system. This outdated process led to high wait times for members and reliance on a costly third-party overflow provider for after-hours calls. Seeking to improve service and reduce expenses, their executive team turned to Posh and its Voice Assistant product to modernize their call center operations.

Posh implemented its AI-powered solution, named Ginny, which integrated with the credit union's core banking and telephony systems. Ginny now handles over 25,000 calls per month, answering inquiries, authenticating members for transactions, and seamlessly transferring complex calls to agents. This solution allowed Freedom First to completely eliminate its legacy system and third-party provider. As a result, Posh helped the credit union save over $225,000 annually while providing members with enhanced 24/7 service.

Freedom First Credit Union

Sarah Andrews

Executive Vice President and Chief Operating Officer