Case Study: Samsung achieves optimized, flexible retail visits and call-frequency control with portatour

Samsung - Customer Case Study

Samsung Electronics in Switzerland, a major manufacturer of TVs and cell phones, struggled with manual, Excel-based field planning that didn’t account for required call frequencies or changing point-of-sale needs. The sales organization lacked transparency and consistency in visits, making planning time-consuming and often suboptimal, so Samsung engaged portatour to provide an automated route-planning solution.

portatour implemented its route planner (portatour®) after a short pilot and local customization, replacing manual schedules with optimized, frequency-driven routes, automatic scheduling/rescheduling, and rapid support. The result: Samsung gained firm control of call frequencies, visits to trade partners became much more regular and flexible, calls per month can be adapted to demand, and the sales force can respond faster to promotions and changing shop landscapes.

Samsung

Severin Bolliger

Data Analyst