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Case Study: House of Fraser launches interactive catalogues with Poq
A Poq Case Study
House of Fraser launches interactive catalogues
House of Fraser wanted to make its catalogues more engaging and help customers shop across channels in a more interactive way. Working with Poq, the retailer added Augmented Reality capabilities to its iPhone and iPad shopping apps using the Layar AR SDK integrated with Poq’s app commerce platform.
Poq delivered the “Scan to Explore” experience, letting customers scan catalogue pages to access shoppable content such as videos, music, 3D product previews, recipes, and lookbooks. The result was a faster, seamless rollout that helped House of Fraser digitise physical content and create a new customer experience, though no specific quantitative impact was provided.
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House of Fraser
Andy Harding
eCommerce Director, House of Fraser