Case Study: House of Fraser launches a seamless omnichannel Android app with Poq

House of Fraser launches first Android app on the Poq platform

House of Fraser, the UK and Ireland’s premium department store group, needed to strengthen its mobile strategy and create a better omnichannel experience for Android shoppers. Working with Poq and its platform, the retailer aimed to connect its online and in-store journeys while giving customers faster access to product information and stock details.

Poq delivered and launched the House of Fraser Android app in less than three months, integrating with Demandware to keep product data current. The app’s store mode lets shoppers scan barcodes, read reviews, check store stock by size or color, see availability at other locations, and order for home delivery to over 130 countries, helping House of Fraser offer a seamless mobile shopping experience and supporting the retailer’s growing mobile sales, which account for over 50% of online revenue from handheld devices.

House of Fraser

Andy Harding

eCommerce Director, House of Fraser