Case Study: UnitedHealthcare doubles creator partnerships and cuts campaign management time with Popular Pays

UnitedHealthcare saves 50% of time managing creator partnerships with Popular Pays

UnitedHealthcare faced a challenge with its "Do Good. Live Well." volunteer initiative, as manually managing creator partnerships was a time-consuming and unscalable process for their agency, Intersport. Tracking logistics, communication, and legal contracts across spreadsheets and documents became overwhelming when working with more than five partners at a time.

By implementing the software from Popular Pays, UnitedHealthcare's team was able to seamlessly manage all campaign logistics and communication in a single platform. This solution resulted in a 50% decrease in time spent on approvals, contracts, and communication and allowed them to more than double their creator partnerships, as the Popular Pays platform made it possible to efficiently manage a larger number of influencers.

UnitedHealthcare