Case Study: TCF Bank achieves more efficient cost per site visit with Popular Pays

TCF Bank cuts cost per site visit by 86% with Popular Pays

TCF Bank, a medium-sized financial services company, needed to develop a library of mobile-optimized creative for its paid social ads on Facebook and Instagram to drive site traffic and increase consideration. To support this strategy, they turned to the vendor Popular Pays and its platform to find a solution.

Using the Popular Pays platform, TCF Bank partnered with an editor to quickly repurpose its existing static assets into mobile-optimized cinemagraphs. This solution was implemented in just three days. The results were significant, as the cinemagraphs from Popular Pays delivered an 86% more efficient cost per site visit compared to the bank's previous static creative.

TCF Bank