Case Study: PepsiCo boosts brand awareness and new-to-brand sales with Popular Pays

PepsiCo drives 9.6M impressions with Popular Pays

PepsiCo Foods US wanted to reach new audiences, particularly home cooks and Gen-Z consumers, by bringing social media content to television screens. Their challenge was to drive brand awareness and achieve full-funnel impact with engaging content. They partnered with the vendor Popular Pays to accomplish this.

Popular Pays identified and engaged content creators to produce 15 video episodes featuring recipes made with Frito-Lay products for a new Fire TV channel. This solution, delivered in under a month, resulted in 9.6 million total impressions and a return on ad spend 50 times above the benchmark. The campaign successfully drove significant sales from new shoppers, with 47% of overall sales coming from new-to-brand customers, largely propelled by Gen-Z.

PepsiCo