Case Study: OurPact achieves a 20% lower cost per install with Popular Pays

OurPact lowers cost per install by 20% with Popular Pays

OurPact, a small technology company offering a family locator and screen time management app, wanted to test the impact of paid ads on Facebook and Instagram with a limited investment. To achieve this, they partnered with the vendor Popular Pays to create mobile-optimized content.

Popular Pays connected OurPact with an editor from its network to leverage existing assets and produce new creative. This solution extended the life of their assets and saved them time and money. The mobile-optimized content from Popular Pays lowered OurPact’s cost per install by 20% on average and achieved top relevance scores of 9 and 10 for each ad on Instagram and Facebook.

OurPact