Case Study: Mother Raw achieves faster, more cost-effective influencer content creation with Popular Pays

Mother Raw cuts campaign ops time by 75% with Popular Pays

Mother Raw, a small food and beverage company, faced the challenge of manually executing its influencer and content creation campaigns. This process required Senior Marketing Manager Sarah to spend over 20 hours per campaign on administrative logistics like negotiation, contracts, and payments, making it difficult to scale their social media work. They turned to the vendor Popular Pays and its suite of solutions to address this inefficiency.

By implementing Popular Pays, Mother Raw significantly reduced the operational time spent on campaigns. The solution led to a 75% decrease in time spent on administrative tasks, a 50% reduction in costs, and a quadrupling of content assets generated per initiative. Popular Pays provided features that streamlined the entire process, from finding creators to reporting on campaign performance, allowing the marketing team to scale their efforts effectively.

Mother Raw