Case Study: Method reduces campaign time by 50% with Popular Pays

method cuts campaign time by 50% with Popular Pays

method, a large CPG company, sought to innovate its brand by tapping into the ASMR community to create engaging, long-form video content for YouTube. To achieve this, they faced the challenge of efficiently sourcing the right ASMR creators and managing the complex production process. They turned to the Popular Pays platform and its managed services team for a solution.

Popular Pays provided an all-in-one influencer marketing solution, using its platform to quickly find suitable ASMRtists and streamline the entire campaign workflow. This approach decreased the time method spent on sourcing, contracts, payments, and communication by 50%. The campaign was a strategic success, earning a SXSW panel nomination, and was supported by Popular Pays' outstanding service throughout the process.

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