Case Study: Liist supercharges app downloads with Popular Pays and TikTok

Liist grows app downloads 2x weekly with Popular Pays

Liist, a collaborative list making tool, sought to accelerate its growth by tapping into TikTok for user acquisition. With a tight budget and a small team, their challenge was to find an affordable partner to help them achieve a 10% week-over-week increase in app downloads, saved spots, and active users. They partnered with vendor Popular Pays to utilize its services for this campaign.

Popular Pays implemented a solution using its TikTok search tool to connect Liist with creators. The vendor helped Liist partner with 13 influencers to produce organic content and later layer on paid ads. This strategy significantly surpassed their goals, achieving growth that was consistently 2x their target and sometimes as much as 23x their weekly KPI goals. Popular Pays powered Liist's most effective growth channel to date.

Liist