Case Study: LesserEvil tracks online sales and boosts ROI with Popular Pays

LesserEvil drives 733% ROI with Popular Pays

LesserEvil, a medium-sized CPG brand, sought to determine if its influencer marketing efforts could drive online conversions and sales on its Shopify site, not just brand awareness. Their challenge was finding a way to accurately attribute these website purchases back to specific influencer partners. To address this, they turned to their existing vendor, Popular Pays, and its influencer management platform.

Popular Pays implemented its new Shopify integration for LesserEvil, enabling the brand to assign unique discount codes to influencers to track sales. This solution provided direct attribution, allowing LesserEvil to measure campaign ROI and influencer performance. The results were significant, including a 733% return on investment from a single influencer partner and the successful management of 37 campaigns to date.

LesserEvil