Case Study: Intersport cuts campaign management time by 50% and doubles creator partnerships with Popular Pays

Intersport - Customer Case Study

Intersport, represented by Account Executive Allie Incaudo, faced a scaling problem: manually managing creator partnerships—tracking edits, approvals, shipping, communications and individual contracts—was time consuming and fragmented across PowerPoints and spreadsheets, limiting campaigns to about five partners. To address this, Intersport turned to Popular Pays, leveraging solutions like Connect, Collaborate and Account Backers to centralize influencer workflows.

Popular Pays consolidated communication, fulfillment, approvals and legal workflows with features such as an automated brief builder and integrated shipping & messaging, letting Intersport run larger campaigns more efficiently. The result: a 50% reduction in time spent on tracking edits, contracts, payments and back‑and‑forth communication, and a 2x increase in creator partnerships.

Intersport

Allie Incaudo

Account Executive