Case Study: Vinebox achieves 3.15x conversions at one-third the cost per purchase with Popular Pays

How Vinebox Creates Custom Content

Vinebox, a San Francisco–based subscription service that sends subscribers three glasses of wine each month, needed high-quality, mobile-first content for Instagram to drive conversions at scale. They partnered with Popular Pays, leveraging the Connect and Collaborate solutions and the vendor’s creative community to produce tailored social content.

Popular Pays used its platform, tech, and creators to deliver mobile-first stills and video and ran tests with Facebook; video significantly outperformed static creative—driving 3.15x more conversions, delivering one-third the cost per purchase, and achieving a 150% higher relevance score—validating Popular Pays’ ability to produce custom content with measurable impact.

Vinebox