Case Study: TCF Bank achieves 86% more efficient cost per site visit with Popular Pays

How TCF Bank repurposed existing assets for paid

TCF Bank needed mobile‑optimized creative to support paid social ads on Facebook and Instagram that would drive site traffic and increase consideration. To fill that gap they engaged Popular Pays, using the Popular Pays platform and its Connect and Collaborate solutions to turn existing assets into platform‑spec creative.

Popular Pays partnered with an editor to convert static assets into mobile‑optimized cinemagraphs in three days; those assets delivered an 86% more efficient cost per site visit versus static creative, demonstrating a fast, measurable uplift in paid social performance for TCF Bank.

TCF Bank