Case Study: SkinnyPop Popcorn achieves diversified, creator-driven content with Popular Pays

How SkinnyPop Used 30 different creators to diversify their content outputs

Skinny Pop Popcorn, a small food and beverage brand, needed to showcase the versatility of its popcorn by highlighting diverse perspectives on how, when, and why people enjoy the product. To address this, Skinny Pop Popcorn partnered with Popular Pays and used the Connect, Collaborate, and Track solutions on Instagram to scale creator-driven storytelling.

Popular Pays mobilized 30 creator partnerships from its community (reaching a combined 2,918,936 followers) and produced 90 pieces of content that illustrated different use-cases and moments for Skinny Pop Popcorn. The campaign delivered a wide range of authentic creative assets that expanded brand exposure and demonstrated product versatility through Popular Pays’ platform.

Skinny Pop Popcorn