Case Study: Samsung activates 27 international brand ambassadors and generates consistent evergreen content over four months with Popular Pays

How Samsung activated international brand ambassadors for a product launch

Samsung, a multinational electronics company, wanted to promote its new Frame TV by building ongoing relationships with a small group of international creators to advocate for the product over a four-month launch period. To do this, Samsung worked with Popular Pays, using the Popular Pays platform and its Connect and Collaborate solutions to source and manage ambassador partnerships.

Popular Pays enabled Samsung to activate 27 international creator partnerships—reaching a combined following of 19,665,402—and track deliverables to ensure each creator posted regularly, resulting in 166 pieces of content and a steady stream of evergreen brand ambassador posts across the four-month campaign. Popular Pays’ platform simplified sourcing, tracking, and collaboration, delivering consistent content and measurable reach for the Frame TV launch.

Samsung