Case Study: Roti Modern Mediterranean achieves 1,100 Snapchat swipe-ups in 10 days with Popular Pays

How Roti used creators for Snapchat content

Roti Modern Mediterranean, a medium-sized food & beverage chain known for made-from-scratch Mediterranean fare, needed to drive Snapchat viewers to “swipe up” and order via its new online ordering platform. To do this Roti partnered with Popular Pays, using the Popular Pays platform and its Connect/Collaborate solutions to source creator-driven Snapchat content quickly.

Using Popular Pays, Roti posted a creative brief and connected with a creator who produced Snapchat-optimized content within seven days; the branded Snapchat ad ran for 10 days and generated 1,100 swipe ups, simplifying content production and delivering measurable direct-response and brand-awareness results.

Roti Modern Mediterranean

Analisa Terenzio

Director of Marketing