Case Study: OurPact achieves 20% lower cost-per-install with Popular Pays' mobile-optimized content

How OurPact created mobile-optimized content with Pop Pays

OurPact, a family locator and screen time management app, needed to test paid Facebook and Instagram ads on a limited budget. They partnered with Popular Pays — using the Popular Pays platform and its Connect and Collaborate solutions — to explore whether mobile-optimized creative could improve ad performance without large spend.

Popular Pays worked with an editor to produce mobile-optimized video content from OurPact’s existing assets, delivering results in three business days. Popular Pays’ approach lowered OurPact’s cost per install by about 20% and earned relevance scores of 9 and 10 on Instagram and Facebook, while saving time and extending the life of their creative.

OurPact

Nick Warner

Vice President of Marketing