Case Study: OLLY achieves 1M+ TikTok views and 18.5% engagement with Popular Pays

How Olly Tested TikTok

OLLY, a maker of gummy vitamin blends, wanted to test TikTok to engage a new audience but was new to the platform and needed a trusted partner to source the right creatives, produce content efficiently, and track performance. They turned to Popular Pays, using the Popular Pays platform and its TikTok integration to run a one-month brand awareness test.

Popular Pays provided campaign workflow, TikTok search and analytics, and helped OLLY develop and produce 13 TikTok creative concepts that could be repurposed across channels. The campaign delivered over 1 million total video views and an average 18.5% engagement rate in one month, while Popular Pays’s integration removed manual operations and made tracking and content reuse seamless.

OLLY

Carly McCoy

Social Media Manager