Case Study: OLLY achieves 35% faster content production with Popular Pays

How Olly creates content for their owned channels, and lots of it

OLLY, a maker of vitamin-packed gummy supplements, needed to rapidly scale social and owned‑channel content but was hampered by long production times and high costs. To meet their content-heavy strategy, OLLY turned to Popular Pays and its Suite Subscription/Popular Pays platform to streamline and automate content production.

Popular Pays enabled OLLY to manage a network of 90 creators and produce a steady library of on‑brand assets (still images, GIFs, Boomerangs, long‑form video and Stories) while centralizing collaboration, briefs, partner selection, approvals and logistics. The Popular Pays solution delivered measurable impact — a reported 35% decrease in production time and campaigns that now take weeks instead of months — allowing OLLY to scale content output across social and other marketing channels.

OLLY

Carly McCoy

Social Media Manager