Case Study: Mother Raw achieves 75% less admin time and 4x more content with Popular Pays

How Mother Raw is building their brand with creators and software

Mother Raw, a small organic plant‑based food brand, was struggling to scale influencer and content campaigns because most work was handled manually. Senior Marketing Manager Sarah spent 20+ hours on admin tasks like negotiations, contracts, payments and communication, making it hard to expand their social efforts. To solve this, Mother Raw adopted the Popular Pays platform (using solutions like Connect and Collaborate) to streamline influencer program management.

Using Popular Pays, Mother Raw cut operational time by 75% across outreach, negotiation, contracts, address collection, content approvals and payments, halved content production costs, and increased asset output fourfold (from 1–2 assets to 6–8 per activation). The platform enabled always‑on influencer activations, access to more unposted content for social and blog/video use, and faster reporting via Search and Stats — delivering more creators, better content, and measurable efficiency gains thanks to Popular Pays.

Mother Raw

Sarah

Sr Marketing Manager