Case Study: Method achieves 50% reduction in campaign time with Popular Pays

How Method used ASMR creators to innovate their brand

method, a designer cleaning-products brand, wanted to tap the ASMR laundry community to create immersive, long-form YouTube content but needed a faster, more manageable way to source creators and run the campaign. They engaged Popular Pays—using the platform and managed services (Connect · Collaborate · Track)—to find ASMRtists and coordinate production.

Popular Pays enabled method to quickly identify and onboard creators, streamline communication and contracts with in-platform Messenger and My Creators, and monitor performance via Analytics. The all-in-one approach cut time spent on campaign duration, sourcing, asset development, contracts, payments, and back-and-forth communication by 50% and helped the activation earn a SXSW panel nomination, while giving method centralized control of assets and campaign data.

method

Halee Edwards

Social Media Associate