Case Study: Method repurposes creator content across owned channels with Popular Pays

How Method repurposed creator content for their owned brand channels

Method, a CPG brand, needed a high volume of quality content to support its “fear no mess” campaign and reuse across owned social media channels. To meet that need, Method worked with Popular Pays, using the Popular Pays influencer marketing platform for content creation and custom asset development.

Popular Pays connected Method with creators who produced funky, bright visuals that brought the “fear no mess” story to life. The campaign delivered 146 pieces of content from 45 creator partnerships, giving Method a strong library of reusable assets for its brand channels.

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