Case Study: Method achieves 146 reusable creator assets to amplify its "Fear No Mess" campaign with Popular Pays

How Method generated awareness for a new product with influencers

method, a designer cleaning-products brand, needed a high volume of reusable social content to showcase its “fear no mess” campaign across owned channels. They partnered with Popular Pays, using the Popular Pays platform and its Connect, Collaborate, and Track solutions to source and coordinate creators who could produce bright, on-brand imagery.

Popular Pays matched method with 45 creator partnerships (collective following ~2,500,000) that delivered 146 unique still-image assets, giving method a large library of repurposable content to scale its social presence and bring the campaign story to life. Popular Pays’ creator network and platform-enabled workflow produced measurable creative output that method could deploy across owned channels.

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