Case Study: Liist achieves 15,000+ app downloads and doubles weekly growth goals with Popular Pays

How Liist supercharged app downloads with TikTok

Liist, a collaborative list-making app that helps users recommend and save spots, needed an affordable, high-impact way to accelerate growth on TikTok with a small team and tight budget. To hit weekly targets of 10% increases in app downloads, saved spots, and active users, Liist partnered with Popular Pays and used the Popular Pays TikTok Search Tool and influencer marketing services.

Popular Pays sourced 13 TikTok creators and supported organic and paid content production; Liist used that content for ads and always-on campaigns. The Popular Pays-driven program delivered more than 15,000 app downloads (outperforming the download goal by 14%), consistently beat the 10% week-over-week growth goal (typically 2x and in peak weeks up to 23x), and produced 1M+ impressions, 100k+ video views, an 11% engagement rate, $2.75 CPI, $0.40 CPC and a 0.97% CTR.

Liist

Allan Holmes

Chief Executive Officer